They say you can find just about anyone in New York City.
As researchers, we totally agree. That’s what we do—find the people you are looking for.
NYC Intercept is a market research company that conducts intercepts and street interviews in the five boroughs, the Tri-State area, and beyond.
They say you can find just about anyone in New York City.
As researchers, we totally agree. That’s what we do—find the people you are looking for.
NYC Intercept is a market research company that conducts intercepts and street interviews in the five boroughs, the Tri-State area, and beyond.
Our trained interviewers and marketing professionals have conducted thousands of in-depth personal interviews with various hard-to-engage segments, including a variety of races, nationalities, medical conditions, and languages spoken.
If you need to conduct executive-level interviews, we have a team of retired executives and business professionals available to interview any senior-level executive in person or over the phone.
In addition to conducting surveys, our street team can support your marketing efforts throughout the area.
Collaborating with Zebra Strategies, we bring over 20 years of research experience and expertise to become your research and marketing partner.
If potential respondents exist in New York City, we’ll find and interview them. If you need feedback from event attendees, our interviewers become part of your organization. Our proprietary database through Money4TALK contains thousands of members who can be recruited for your study, which sets us apart from other data collection companies.
SERVICES
We work to make your project a success! This could include intercepts, street interviews, promotional handouts, and more.
RESEARCH CAPABILITIES
Need more than just interviews? We are also a full-service research organization! Through our collaboration with Zebra Strategies, we can access experienced researchers who can design a study to meet your requirements.
NATIONWIDE SCOPE
While our name says New York City, we have been called upon to recruit and gather data nationwide. We have staff in key cities ready to conduct your on-location interviews, shop-alongs, and street intercepts.
SAMPLE PROJECTS
Retail – We conducted 900 intercept interviews in high-traffic retail areas in NYC, spanning all five boroughs. Respondents included locals and tourists who spoke multiple languages.
Mall Exit Surveys — We conducted exit interviews in New York and the Tri-State area and mini-surveys at various malls in key nationwide markets: Boston, San Francisco, Seattle, Atlanta, Los Angeles, and Chicago.
Shopper’s Survey – Interviewers were stationed near entrances of retail locations to conduct shopper satisfaction surveys.
Ad Copy Testing – Street interviews were conducted to test ad copy and included product sampling.
Parks and Recreation Interviews – Exit and entrance interviews conducted around a large park.
Community Intercepts – Our field staff in Seattle and the Bay Area interviewed parents with children under 5 in low-income neighborhoods.